In addition to promoting his own movies and albums, Cruikshank has also promoted the movies City of Ember, Year One, and Adventures of Power, and the artist Kev Blaze, by featuring in his song 'Watch How I Do This'. He is seen using a Zipit, as well as his own products and T-shirts. In the Fred series, Cruikshank promotes various products and movies. In 2012, Fred: The Show aired, consisting of twenty-four 22-minute episodes, and a third movie called Fred 3: Camp Fred. Fred 2: Night of the Living Fred aired on October 22, 2011, also on Nickelodeon. Nickelodeon created a franchise surrounding the character, and began producing the sequel in March 2011. In December 2009, Cruikshank filmed Fred: The Movie, which aired on Nickelodeon in September 2010. By April 2009, the channel had over one million subscribers, making it the first YouTube channel to do so, and the most subscribed channel at the time. Upon the success of Fred, he started a video series, and set up the Fred channel in April 2008. Cruikshank, while testing character ideas, created the Fred character in a Halloween video, and uploaded it to a YouTube channel that he had started with his two cousins.
